
We are overwhelmed by the amount of choices we are told we have in our culture. The belief, the great American Myth, is that we can have anything, anyone, or be anything we want. But, the hard work and disappointment part of of being, having, choosing, and wanting, that comes with this myth of entitlement seems lost to us. Our choices eventually run up against our limitations.
Choices can become traps that keep us from making decisions and coming to conclusions about who we are. The identity we are creating for ourselves hinges on the number of choices we believe we have, especially when it comes to who and what we want to possess. So in affect, the belief/perception that we have so many choices places decisions we must make now somewhere in the future. At some point we have to act decisively and eliminate both real and perceived choices in order to commit and move forward with our lives.
On this note, the Atlantic has a post by Lane Wallace titled “Toothpaste, Dating, and Data: The Hazards of Too Much Choice.” Here is an excerpt:
So apparently, having too many choices leaves us unable to commit to any given one—in toothpaste, romantic partners, or even 401k investment plans. (Consequently, many brokers, like optometrists, have learned to organize client choices into descending layers of preferences: Which of these three? Which of these next three? And finally, which of these next three?)
But even more disconcerting are the implications of this phenomenon for the information industry. I’ve already noticed it in myself, and in friends who note that they can’t process all the Web sites and bloggers and cable news and opinions out there anymore. Faced with too many choices, they just stop reading, or revert to the sports page. At first, it’s delightful to have all that variety. But too much information from too many sources can be like too many kinds of jam. Or, for that matter, too many threads of music. One musical voice is nice. Four allow for an even more interesting quartet. But at some point, too many voices become noise.
(As noted in the referenced post read Sheena Iyengar‘s book The Art of Choosing and an article by Barry Schwartz titled “Can There Ever Be Too Many Flowers Blooming?“)